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Swarovski's London Treasure Hunt

 

In 2010, Swarovski enlisted multimedia artist, photographer, and director Bruno Aveillan to make a cinema spot that would conjure Swarovski’s 115 year heritage on the big screen. To celebrate this, Swarovksi have collaborated with an interactive US games specialist to design and host a large-scale citywide treasure hunt in London on Saturday 24 September. By downloading the app for free, either in Apple’s app store or Google’s android market, players will be guided around a series of locations to complete challenges and earn points. The top score can win the trip of a lifetime to Paris, Barcelona, Florence or Istanbul, as well as a host of prizes along the way!

 

Swarovski have teamed up with Dazed & Confused to bring on board some of the brightest stars working across fashion, film, art, music and science. This panel of creative ambassadors will individually select some of their most-loved and best-hidden gems of the city to become one of the treasure hunt’s 40 locations. Join the game on 24 September to discover top London tips from Mark Titchner (Turner Prize nominee) Guerilla Science, Joe Dunthorne (writer, Submarine) plus many more.

 

The start and end point for the treasure hunt will be the beautiful Lawrence Hall, Royal Horticultural Halls. Here, the prizes will be given out as the players listen to DJ sets from the Filthy Dukes and other exciting names from the music industry. will also be announced.

 

Register now to become part of it on 24 September- www.swarovski.tv/discoveryourlight

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