Thanks to a plethora of reliable internet sources, it has now been made inescapably clear, that the shadow of a vast doomsday asteroid draws a curtain on the age of man in a mere few weeks.

Proud, with a dutiful resolve, plans to do what it does best and greet the END OF THE WORLD with a massive party. Proud feels there is more than one way to ring in the reckoning of man - It's already too late to change it; who wants to be consumed by hellfire in the company of family members crying like the guests on a daytime TV talk show? Why would you do these things in place of a super-massive party marathon that samples ONLY the most phattest of beats to ever dizzy the disco? Guests are implored to rid their tainted souls of regret and REPENT- Proud's in-house team of holy men will be handing out markers as you queue outside, encouraging you to wear your confessions on your body and clothes to transcend the confines of your individual struggles! Kurt Vonnegut: 'We could have saved the earth but we were too damn cheap'. Did someone say CHEAP?! Listen out for the air raid siren every hour between 7pm and 10pm that signals 30 minutes of HALF PRICE SHOTS!!! With a VERY special guest DJ cowering in our on-site bunker, confetti cannons to ward off any apocalyptic horsemen and a righteous duty in the eye of the Gods, Proud Camden is to host the party to end all parties.

To sum up: MYSTERY DJ! DISCOUNT BOOZE! CONFETTI CANNONS!