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Makeba: Jain collaborates with Quad Group for first Art Bridge production

Singer songwriter Jain collaborates with Quad Group’s new platform Art Bridge to glorious ends in Makeba. Directors Greg & Lio of Quad Productions, saw Makeba as an ideal opportunity to work with different artists and asked Art Bridge to support them on this creative adventure.

For this project, Art Bride brought together internationally renowned french designer Agnès b., who created two original dresses, The Perfect Storm, a Pantsula dance crew from Soweto (Johannesburg), renowned French street artist L'Atlas for the design of Jain’s sampler podium, and also features South African artists Karabo Poppy and the street artist R1. Each artist built a bridge that converged on this project, creating a unique piece of film art that inspires interaction.

For Jain's fans, this music video is not only marketing content, it’s also a way to discover her world, as well as different cultures, artistic expressions: What Jain is about.

Click here for more information on Art Bridge and their associated projects.