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Wanted: artists for Levi's 501 jeans 'Live Unbuttoned' campaign



Levi’s and VICE Offer the UK’s Most Talented Artists The Ultimate Canvass

Following the success of the last two 501® Jeans Live Unbuttoned art installations, Levi’s and VICE have come together to find the UK’s most talented painters, illustrators, designers, sculptors, artists, whatever to have their work displayed on HUGE sites throughout London.

There are absolutely no guidelines for this project, other than that your work should try and capture the essence of what it means to "Live Unbuttoned" - living un-restrained and celebrating self-expression and creative freedom. This may involve freedom, creative expression, full-frontal nudity or however else you interpret the project. Basically, this is an offer to have your work displayed in the capital on a huge scale, no strings attached.

If you are selected from the teeming hordes of hopefuls to have your work featured as part of the Live Unbutton campaign, your work will be blown up to HUGE proportions, and displayed in Camden (The Lock Tavern), Shoreditch (Village Underground) and Soho (The Breakfast Club).

The winner will work with the project mentor, Ben Freeman, a regular Vice contributor and general expert on design, graphics, photography and the publisher of all round amazing magazine FUN, to translate their work from small scale, to ‘size of a large building scale’. Once up, your work will remain on show for one month (21st September - 21st October).

Your work need not be in any fixed medium or format, be it oil painting, papier-mâché, carved granite – whatever, we want to see it. All entries simply need to reflect the essence of the 501 jeans Live Unbuttoned campaign.

The competition opens on the 3rd of August and closes on the 1st of September.

For further information on the competition or to submit your entry please visit:

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