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Job: Marketing Manager, the Design Museum

Key Info:

Salary: up to £33,000 per annum, dependent on experience
Location: London
Level: NA
Deadline: 06/01/2019 23:59
Hours: 37.5
Benefits: Plus attractive benefits
Job Type: Permanent
Apply now

The Design Museum reopened its doors in a newly refurbished home in Kensington in November 2016. Two years and nearly 1.5 million visitors later, the museum is looking for an exceptional Marketing Manager who is highly analytical, digitally switched on, eager to learn and get involved in every aspect of the museum’s marketing efforts. The purpose of this role is to implement marketing campaigns that ensure the museum reaches its targets across the full range of its activities. The successful candidate will be a passionate marketeer, with flair, tenacity and a love of data. There are some incredible stories in design and you will be essential in telling them.

Interviews are scheduled for Monday 14 and Tuesday 15 January 2019.

Job scope

The role manages the Marketing Officer to ensure that all marketing and advertising supports the museum’s mission and meets targets. It also includes some management of volunteers.

Job description

Campaigns

•    Key responsibilities are to plan and implement          evidence-based marketing strategies to deliver target revenue for the museum’s entire portfolio of income generating activities – including exhibition admissions, learning, public programme, events, retail and membership.
•    Brief agencies and manage day-to-day relationships, including media planners and buyers, designers, printers and other suppliers to deliver campaigns.
•    Manage, optimise and report on social media, programmatic and PPC advertising campaigns in-house, with the support of the Marketing Officer.
•    Develop email and customer relationship management (CRM) strategies to drive audiences and deliver Key Performance Indicators.
•    Negotiate and deliver media partnerships and third-party promotions to reach audiences and impact Key Performance Indicators
•    Manage the production of marketing collateral and on sale procedures across all museum events, following the museum’s brand guidelines.
•    Monitor campaigns daily, produce evaluation reports and usable insights for all campaigns in a timely manner.
•    Manage campaign budgets and, making sure all costs are kept within targets. Including processing all related administration, with the support of the Marketing Officer.

Audiences and engagement

•    Support senior management in reviewing and implementing the audience development and marketing strategy for the museum to achieve Key Performance Indicators and reach target audiences.
•    Develop and manage signage and wayfinding onsite to enhance visitor experience.
•    Work with the PR & Media Manager and Digital Communications Execurive to commission and create a range of digital content that appeals to the museum’s audiences, reflects the museum’s vision and supports its income targets.
•    Work with the museum, external contractors and stakeholders to ensure that design quality, sustainability, accessibility and social inclusion are embedded in all marketing and digital projects.
•    Work with the Development Team and their work with sponsors and partners to help them achieve targets and effectively manage stakeholders.
•    Maintain relationships with partners such as other arts organisations, concierges, group travel organisers, ticketing agencies, tourist bodies and guide books to promote the museum to core and new audiences.

Data insight

•    Maximise data capture across the museum in order to analyse audiences and marketing data that produce reports to inform all aspects of income generation.
•    Adhere to best practice for data management and champion this across the museum.
•    Implement digital marketing strategies across the entire visitor journey using digital tools and insights such as SEO, PPC, Google Adwords and social media.
•    To initiate and analyse appropriate customer and market research to understand the needs and views of all customers, to understand barriers to purchase and routes to overcome them.

People management

•    Lead, motivate and develop direct reports to deliver high quality communications strategies. Lead by example to demonstrate and embed the museum’s values within the team and the wider museum.
•    Continual development of your team, recognising success and addressing areas for development, supported by the annual appraisal process.
•    Working with and supporting volunteers and ensuring their full integration into the Communications team.

Person specification

Knowledge and experience

Essential

•    Well-developed commercial acumen and strong digital marketing expertise.
•    A keen storyteller with well-developed communications skills and proven success in developing digital content and engagement strategies.
•    Experience of developing and implementing CRM strategies.
•    Extensive experience of planning, executing and evaluating effective marketing campaigns that deliver clear and accountable return on investment.
•    Analytical and highly numerate and demonstrable experience of budget management.
•    Excellent organisational and time management skills, especially the ability to prioritise a busy workload and to work flexibly under pressure.
•    Good team player, thriving in a very busy environment with patience and empathy even when under pressure, without the need for supervision.
•    An energetic, self-starter, with the ability to use their initiative to problem solve.
•    Good visual literacy.
•    An interest in and commitment to the work of the Design Museum.

Desirable

•    Marketing qualification
•    Experience working with MHM’s Culture Segments
•    Experience with Google Campaign Manager and Google Display & Video 360
•    Experience of working with creative and media agencies

Design Museum Staff Benefits

Employees are entitled to 25 days holiday plus 8 days Bank Holiday and Christmas Eve (museum closed). Other benefits include access to a defined contribution pension scheme, season ticket loan, cycle to work scheme, free entry for friends and family to the museum, a variety of staff discounts including the museum shop and restaurant and free entry to a wide number of galleries and museums in London.

Hours of Work

Full-time employees are required to work no less than 37.5 hours per week and the standard working day is 9.30am - 6.00pm which includes a daily 1 hour break (30 minutes paid and 30 minutes unpaid). Hours for part-time employees are pro-rated accordingly.

Diversity and Inclusion

The museum pro-actively seeks to collaborate with institutional partners, individuals and networks to realise its commitment to build a culturally diverse workforce. We positively encourage applications from underrepresented groups and consider candidates who are suitably qualified and eligible regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.

About the Design Museum

The Design Museum is located in London and is the world’s leading design museum. It makes the impact of design visible and is the only place in the UK where the design industry, education and the public can come together to change the way people think about themselves and the future.

Since it opened its doors in 1989 the museum has displayed everything from an AK-47 to high heels designed by Christian Louboutin. It is a registered charity that has staged over 100 exhibitions, welcomed over six million visitors and showcased the work of some of the world’s most celebrated designers and architects including Paul Smith, Zaha Hadid, Jonathan Ive, Miuccia Prada, Frank Gehry, Eileen Gray and Dieter Rams.

On 24 November 2016, The Design Museum relocated to Kensington, west London. Leading architectural designer John Pawson converted the interior of a 1960s modernist building to create a new home for the Design Museum giving it three times more space in which to show a wider range of exhibitions and significantly extend its learning programme.

The Design Museum is European Museum of the Year for 2018; one of forty finalists and the sixth UK winner in the award's 41-year history.

Our vision, purpose, mission and values

Our vision

Our vision is a world where everyone values design

Our purpose

The purpose of the Design Museum is to make the impact of design visible

Our mission

•    To build public awareness of design by connecting design with people’s lives and passions
•    To reflect the designer’s role at the forefront of social, technological and environmental change
•    To serve the design community. Design is a practice, a diverse discipline, infinitely rich in approaches and characters. It is a young discipline, whose role in the world is evolving. Our unique approach to working with designers is to invite them to ‘think in public’

Our values

The museum’s core values are collaborative, welcoming, enterprising and forward looking.