The organization behind Secret Cinema have just launched The Other Cinema – a global network of pop up cinemas. The Other Cinema will screen one beautiful and vital film each month in a mix of unique and non-traditional venues including former picture palaces, town halls, libraries, churches, parks, youth clubs, universities, schools, hospitals, prisons, oil rigs, army camps and many more.

The Other Cinema will launch on Valentine’s evening, 14^th February 2012, with one of the most romantic and beautiful films of all time, David Lean’s 'Brief Encounter'.  This event will be a live and immersive cinematic experience produce by Future Cinema, the creators of Secret Cinema.

Future Cinema will produce the official launch event at the stunning former Picture Palace, The Troxy in the East End of London. There'll return the Picture Palace of East London to its days of glory with usherettes and an audience encouraged to dress in black-tie each carrying a flower for a lover or a stranger.

Tickets will be available from 27^th January at 13.00 at:www.wegottickets.com/theothercinema. 'Brief Encounter' will screen from 14^th – 18^th February 2012.