When the going gets weird, the weird turn pro
The White Rabbit is a fictional character in Lewis Carroll's book Alice in Wonderland. He appears at the very beginning of the book, in chapter one, wearing a waistcoat, and muttering "Oh dear! Oh dear! I shall be too late!" Alice follows him down the rabbit hole into Wonderland. The Rabbit shows up again in the last two chapters, as a herald-like servant of the King and Queen of Hearts.