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'Fashion V Sport' at the V&A

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Time 10:15
Date 04/01/09
Price

Until 4 Jan. Explore the relation between fashion & sportswear brands. Inc. a collection by designers who have been inspired by street style & have playfully incorporated this style of sportswear into

The exhibition will show highlights from collections by designers who have playfully incorporated the style of sportswear into catwalk fashion such as Bernard Wilhelm's Spring/Summer 07 patterned designs based on American bodybuilders and Jean Charles de Castelbajac's colourful reinterpretation of a jogging suit for his Autumn/Winter 01 collection. It will also illustrate how designers like Dries van Noten and Kim Jones have reworked sportswear staples such as the grey jersey tracksuit into high fashion items.


Fashion V Sport will trace the customization of sports fashion and will include work such as a jacket reconstructed from sections of Nike clothing by cult designer Dr Romanelli and Jeremy Scott's range for Adidas inspired by the work of artist Keith Haring. The exhibition will also show how the creativity of customizers such as I-Saw and Nash Money has been embraced by global superbrands, as seen in Rbk Custom trainers which allow the consumer to design their own shoe.


The final section will look at the world of sportswear obsessives - from collectors who own hundreds of pairs of trainers to the Japanese fashion designer Hirofumi Kiyonaga who has created a brand named after his virtual football team 'Football Club Real Bristol' for which he designs two fashion collections each year. It will display extraordinary products from Nike's handmade crocodile skin trainers to Ends' diamond-encrusted shoelaces alongside examples of advertising campaigns for fashion brands featuring sports personalities such as David Beckham and David James modelling for Armani.

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COMPETITION: 1x Pair of tickets to attend 'Fashion V Sport' at the V&A at 10.15 on Sat, 9th August.

To claim your tickets, send an email with the correct answer in the ‘subject’ box. The winner will be randomly selected.

Q: Tag Heuer, the Swiss sports watch, chronograph and forth largest luxury brand in the world watch market, is proud to announce that a young and charismatic Russian tennis champion will become the newest female ambassador for Tag Heuer. But who is she?

A: 1) Maria Sharapova .2) Paula Radcliffe .3) Venus Williams .4) Tim Henman

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